Crisp advice for surviving the recession
Russell Crisp, Crisp Group’s Chairman and a renowned marketing expert is currently contributing as a key speaker and expert panel member on a series of regional roadshow workshops run by Business Link and the South West Regional Development Agency to support local businesses in their efforts to survive and prosper in the current economic climate.
The roadshow events entitled ‘Real help, right here, right now’ have been specifically developed to offer businesses a combination of practical advice and inspiration plus a general confidence boost to help deal with the wide range of issues currently confronting enterprises throughout the region.
The roadshows are particularly relevant and topical as the content and format reflect recent research by Business Link demonstrating that regional businesses are maintaining their confidence levels and are determined not only to survive but also to plan for the future!
Roadshow schedule:
| 21st April | Taunton School, Taunton |
| 7th May | Future Inn,Plymouth |
| 13th May | Alverton Manor, Truro |
| 19th May | Exeter Golf & Country Club, Exeter |
Needless to say Marketing issues figure large on the agenda for the majority of businesses and Russell with over 20 years experience of running a successful South West based Marketing and Business Consultancy is ideally placed to offer incisive and relevant advice.
‘In the current very challenging conditions, businesses really need clear advice to ensure that their marketing plans and efforts are relevant to the economic circumstances while looking ahead to take full advantage of the upturn when it comes.’ comments Russell,’ a big mistake is often to cut back on marketing in a downturn, a panic measure - while in fact the reverse is often the best route forward for stability and renewed growth.’
Crisp Group were quickly conscious of the challenges that the prevailing economic conditions would bring and pre-empted the worsening economic news by running a series of their own ‘Marketing in a downturn’ presentations throughout the autumn of 2008 and have also recently contributed to the ‘Enterprise Biting Back’ event staged by the University of Plymouth.
The ‘Real help, right here, right now’ events, form a series of workshops covering the south west of England, offering essential advice, information and support from a panel of experts on topics ranging from cash flow to marketing.
Business Link are supported in this initiative by the South West RDA and are working with a wide range of partners to stage these events, including Jobcentre Plus, County Councils, District Councils, Chambers of Commerce, Banks etc to offer attendees focused, one-to-one advice on their areas of specialist expertise.
Business Link 0845 600 9966
Business Link is a Government funded service to help people start, run and grow businesses. The service provides free information, advice and support through a combination of a local telephone enquiry service, an extensive regional website: www.businesslink.gov.uk/southwest and experienced business advisers. It is the primary single ‘access point’ to link businesses to the local and national business support network.
Tuesday, 28 April 2009
