The Mortgage Shop - Yeovil, Somerset
Area Of Business
Independent Mortgage Broker
A chain of mortgage brokers operating from retail sites in towns across the South-West from Bristol to Plymouth.
Challenge/Task
To improve effectiveness of current marketing activity
Crisp Involvement
Lead Consultant: Andy Parker, Creative Director: Paul Beardmore
Approach/Solution
Crisp conducted a full diagnostic review of on-going marketing activities, including a comprehensive promotional audit to assess areas for improved marketing activity and identify potential cost savings.
Process
The Crisp team undertook the following:
- Core Business Review
- Marketing Audit
- Communications Audit
Outcomes
The Crisp team generated a full business review report and marketing strategy for discussion with the Directors. Acceptance of these recommendations has led to the development of a new and distinctive corporate identity for the Mortgage Shop. This, in turn, has led to Crisp developing new treatments for both Yellow Pages advertising, and ‘door-to-door’ flyers.
Associated e-business developments and database and direct mail activity are also under review, with the aim of reducing customer acquisition costs.
Satisfactions
Widely acknowledged improvement to The Mortgage Shop brand identity, with a more “engaging“ and contemporary logo. The identity application has been extended across all marketing collaterals.
Monday, 28 September 2009
