Brent Precision
Area Of Business
Sheet metalwork and fabrication specialists, offering design and manufacturing solutions across a wide range of potential industry sectors including domestic, commercial and industrial applications.
Challenge/Task
To enhance the current marketing activity and expand the existing client base with a view to increasing sales, profitability and market share.
Crisp Involvement
Lead Consultants: Russell Crisp and Janis Effer
Creative Services Manager: Nick Pratt
Crisp e-business Manager: Alex Wren
Approach/Solution
Initially:
- to conduct necessary market research to identify new target customers within specific target market areas
- to establish a basic marketing plan and communications platform for the business to grow in terms of sales and customer base
- prepare necessary marketing communications materials from recommendations made in the above
Process
The Crisp team undertook the following:
- Business review
- Marketing audit
- Communications audit
- Target market research
- Compilation of a marketing action plan and communications platform
Outcomes
The above process led to a suite of marketing/marketing communication activities which are still ongoing. To date they have included:
- development of new brand name and identity with supporting stationery suite
- creation of a new website backed with promotional programme
- production of a target market database in varied sectors of relevance
- creation of new advertising
- development of a corporate sales presentation
- an ongoing telemarketing and research programme
Satisfactions
From initial target market research 75% of companies identified wished to further dialogue with Brent Precision. New custom or quotations in progress have occurred with around 30% of companies contacted to date with more in the pipeline. Fresh leads have also been forthcoming via the Internet presence.
Monday, 28 September 2009
