Dent Wizard International
Area Of Business
‘SMART’ technology for vehicle repairs Paintless Dent Removal – Dent Wizard and Flying Colours
Challenge/Task
To develop 2 Franchise Concepts
Crisp Involvement
Consulting
Russell Crisp, Project Director
Mike Bell, Senior Lead Consultant
Approach/Solution
Provide and implement an action plan for the franchise programme within a 10 week period to allow the company to exhibit at the British Franchise Exhibition at Olympia in March.
Process
The Crisp team undertook the following:
- Core Business review and devising franchise concept
- Communications with existing workplace
- Competitive research
- Produce full operations manuals
- Legal Agreements for both concepts, brief and review
- Company Management briefings on training, recruitment of franchisees, profiling and procedures
- Recruiting Franchise Manager
- Facilitating British Franchise Association accrediting
- Press and Public Relations around launch
Outcomes
The Crisp team implemented on time the programme for conversion and new franchisees, with 15 franchisees operational by March 2006.
Satisfactions
The company’s enthusiastic and highly competent management team working with Crisp now have a well-structured franchise strategy, with satisfied franchisees across the Country they are now working to expand the Group’s capability with a further concept on Wheel Wizard. Crisp have been retained to develop systems and facilitate smooth franchisee company operations for exponential growth.
Monday, 28 September 2009
