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Making more of Moor Instruments
Over the last 10 months two members of the Crisp Consulting team, Andy & John Parker (not related) have been working on a Devon & Cornwall Business Link supported project for MOOR Instruments Ltd of Axminster, Devon to review both their strategic marketing stance and range of marketing communications.
MOOR Instruments are a small but extremely dynamic developer and manufacturer of ‘Laser Doppler technology’ scanners which are used in a variety of research and medical applications such as burn wound assessment.
The Crisp team have been working closely with the Directors and Senior Managers to audit and review every aspect of Moor’s core business, looking for ways to improve, coordinate and focus their marketing efforts in a very specialist and increasingly competitive field, while facilitating short-term improvements to product literature, promotion and sales processes.
The work has enabled Moor’s to consolidate on its strengths, maximise its resources and approach its marketing in a far more pro-active way.
Future marketing efforts will be driven by Moor’s internal team using the project work as a firm foundation for strategic planning and practical application.
Notes:
MOOR was founded in 1987 to develop and manufacture laser Doppler systems for research and clinical applications.
The company engages in programmes of continuous research and development and has gained a worldwide reputation for its technical expertise and innovation.
The company currently manufacturers, distributes and exports a range of monitoring and imaging systems.
Related Link: www.moor.co.ukUpdated: 20.07.06
