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Top design ideas for Top Yachts

Throughout 2008, Crisp Communication, the creative design wing of Exeter based Business Development Consultancy Crisp Group have been working closely with one of their major clients to thoroughly enhance and develop their brand image and general promotions.

Top Yachts are a major player in the exclusive and global market for the commissioning, building, sales and charter of Super Yachts with offices in St James’s Square, London and in Antibes on the French Riviera and naturally image is a crucial element in their marketing mix.

Gary Coleman, Crisp Communication’s Creative Director comments, “The Top Yachts team are very much leaders in their specialist field and have a wealth of experience and naturally enough strong ideas about what makes the company tick. My role in the first instance has been to really understand the distinctive market niche and Top Yachts’ target audiences ranging from high worth individuals to major corporations and of course experienced seafarers. The design ideas, starting with a re-working of their corporate identity flowed from this point.”

Following adoption of the striking new graphic identity, a new website: www.top-yachts.co.uk was developed by Crisp sister company Crisp eBusiness.

More recently Gary has worked with Top Yachts to develop a wide range of stylish and coordinated Sales & Information brochures as well as business stationery and other marketing materials.

 “Gary and his team at Crisp have really pulled out all the stops in not only creating exciting imagery for our communications but also in reacting quickly to meet our oft times tight and exacting deadlines ."

For more information, please contact Gary Coleman on 01392 412582 or visit: www.crisp-communication.com 

For more information on Crisp eBusiness please visit: www.crisp-ebusiness.com

Updated: 22.10.08

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