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New site for innovative nursery retailer Hippychick
Crisp eBusiness, the web development ecommence wing of Exeter based Crisp Group, recently launched a dynamic new web site for the innovative nursery retailer Hippychick: www.hippychick.comHippychick are very much a continuing West Country success story, founded in 1999 as a home based activity, sourcing and supplying useful and original products for the baby and toddler market, the company has really found its feet and now employs over 12 people operating out of a large warehouse near Bridgewater.
As the company has grown up, so have its activities which include innovative product development, sourcing ever new product lines, supplying major UK retailers and export to over 20 countries.
Needless to say this burgeoning commercial activity put strains on Hippychick’s original ecommerce website and this factor plus a need to revamp the site in graphic and navigation terms brought Crisp eBusiness into the picture.
‘Hippychick’s clear brief to us, ‘stated Alex Wren, Crisp eBusiness Technical Development Manager, ‘was to replace the old site with a solution that not only looked better but offered increased functionality including a direct ‘real time’ connection to Hippychick’s existing back office SAGE & ACT systems – in effect creating a truly seamless ordering, accounts and shipment process.’
The site features a host of advanced features that help the integration approach which include:
- Reseller area offering online ordering for account holders
- Client admin system with advanced content management
- Features special offers and latest products
- Live information including - recently viewed, similar items, other people bought
- Secure online credit card payment
- Stock level control
- Multiple currencies
- Postcode lookup for stockists
- Site search
The result has proved a great success at Hippychick, the new site and systems receiving an early baptism of fire to meet the Christmas present buying rush.
‘We are delighted with the new site,‘ commented Hippychick MD and founder Julia Minchin, ‘we were particularly impressed with the speedy and effective way that Alex and his team have worked with us to meet our expectations – the end result being an attractive and robust ecommerce site that can grow with our business’.
Editor’s notes:
Hippychick Ltd - Founded in 1999 by Julia Minchin, based near M5 at Bridgwater.For full details please refer to: www.hippychick.com
Crisp eBusiness is a full service Web development agency offering: Ecommerce solutions, Bespoke Programming & Design, Hosting, Marketing and Online Promotion.
For full details please frefer to: www.crisp-ebusiness.com
For further information please contact:
John Parker, Communications Officer, Crisp Group on 07050 293828 or
Alex Wren, Technical Development Manager, Crisp eBusiness on 08703 213130
Related links:
www.hippychick.com
www.crisp-ebusiness.com
Updated: 31.01.06
