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Brent Precision

Area of business:
Sheet metalwork and fabrication specialists, offering design and manufacturing solutions across a wide range of potential industry sectors including domestic, commercial and industrial applications.

Challenge/Task:
To enhance the current marketing activity and expand the existing client base with a view to increasing sales, profitability and market share.

Crisp Involvement:
Lead Consultants:  Russell Crisp and Janis Effer
Creative Services Manager: Nick Pratt
Crisp e-business Manager: Alex Wren

Approach/solution:
Initially

• to conduct necessary market research to identify new target customers within specific target market areas
  
•  to establish a basic marketing plan and communications platform for the business to grow in terms of sales and customer base
• prepare necessary marketing communications materials from recommendations made in the above

Process:
The Crisp team undertook the following:

• Business review
• Marketing audit
• Communications audit
• Target market research
• Compilation of a marketing action plan and communications platform

Outcomes:
The above process led to a suite of marketing/marketing communication activities which are still ongoing.  To date they have included:

• development of new brand name and identity with supporting stationery suite
• creation of a new website backed with promotional programme
• production of a target market database in varied sectors of relevance
• creation of new advertising
• development of a corporate sales presentation
• an ongoing telemarketing and research programme

From initial target market research 75% of companies identified wished to further dialogue with Brent Precision.  New custom or quotations in progress have occurred with around 30% of companies contacted to date with more in the pipeline.  Fresh leads have also been forthcoming via the Internet presence.